How can you make the most of the potential customers you're already attracting?
How can you re-engage with & advertise to people who have shown interest, but not yet taken action to buy?
Did you know that only 2-3% of your business’ website visitors take action (convert) on their first visit?
Whether they’re buying, calling you up, submitting a form, whatever the desired action - just 3% do anything.
And that’s not me saying that. This is the mighty Google saying it. Just check your website analytics!
So, no matter how a potential customer finds your website… whether it’s through searching online, clicking an ad, leaflets, print ads, social media, seeing a van, radio, tv, their grandma telling them about you.
Whatever channel - 97% do nothing and leave. Which is pretty grim isn’t it!
Guess how many visit once, don’t buy, don’t do anything… and never, ever return? HALF!
Half of all your website visitors are on there once and leave forever. Some stats even say 95% never come back… but it depends on industry.
Oh and on top of that, bad news if you sell directly online, 68% of online shopping carts are abandoned.
It’s not pretty! Imagine how many potential customers are amongst those people...
The data is pretty painful, and I'm sorry for letting you know this. Ignorance is bliss right? However, as a business leader… this is something you need to know.
Ok... so what can you do about it?!
There’s something called retargeting, or behavioural advertising. I’m sure you will have experienced it with bigger companies… You've probably been browsing online looking at flights, hotels, or online shopping… then you see that same item or service advertised later on. Some of them follow you around for a while!
That’s retargeting at work. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online or browse social media.
Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%
It’s not witchcraft… these companies just have technology installed into their websites that track people. And you can have it too!
Customers will visit many similar websites before making a purchasing decision. Retargeting motivates them to end up choosing YOU.
Going back to our stats from earlier, 98% of new people are bouncing off your website without doing what you want them to do. You can imagine how much money you’re leaving on the table by letting all these potential customers leave and never come back right?
Across the board with your advertising and marketing, whatever it is… you’re paying and investing money to attract people to your business. You should probably make the most of them!
Depending on your business… What would an extra 3,10, or 500 customers a month do for your income? To achieve this you don’t need to attract new people - you just need to nurture the people that are already somewhat interested.
Retargeting really works & it’s the highest ROI form of advertising. There's no guesswork involved. People have proven they're interested in you by their behaviour.
Think about it... I know for a fact that there a bunch of things you want to buy. You have the money, you just haven’t pulled the trigger yet for whatever reason. We’re all a bunch of procrastinators... Often we just need a couple more nudges and we take action.
Now you understand the basics of this concept and technology… how do you get something like this implemented for your business?
You can go out there and work out how to do it on your own. Or you can book a call with us and see if we can help.
When we chat we’ll ask you some questions and together figure out the best way you can make the most retargeting for your specific business and sales process.
Usually we find we can bring around 25% potential customers back, who would have previously been lost.
Want to find hidden sales/money in your business and recapture potential customers who have shown interest but not taken a desired action? Book an intro call with us today.