Social Media Ideas

There are many ways to tell the story of your business. We recommend choosing recurring content & ad themes to create a familiar structure for your target audience. Here are ad themes you can apply to your restaurant or bar by just adjusting copy and imagery to reflect your business.

People

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Employee Spotlight

They are the face of your restaurant and their relationship with customers is key. A little backstory can go a long way.

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Regulars Know Best

Regular customers can be your biggest advocates. Give them a voice to spread the word about what makes you special.

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Pick of the Day

What do you recommend? Tell people what’s good today - a small nudge might trigger an extra visit to your restaurant.

Place

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Atmosphere

Your space is often just as important as the items you serve. Show people what to expect when they walk in and highlight areas you are proud of.

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The Neighborhood

How is your restaurant connected to the community? People like to be part of something, so be proud of your local roots.

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Fun Fact

Does your restaurant have any unique qualities? What did it used to be? Surprise people with these stories.

Things

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Menu Craft

Visualize your food and drink in a beautiful way. Show off individual ingredients, presentation, cooking method, etc.

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Food Provenance

Talk about the origins and stories behind your items. Where did the ingredients come from? Where did you get the recipe? Why did you choose it?

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Unusual Item

Does you restaurant serve any items that can't be found elsewhere? Don't be afraid to show this off and let people know how special this is.

News

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Announcement

Announce some special news or important information. Make sure to let customers know why it's relevant right now.

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Specials

Promote a sale or an offer. Buy one get one? Happy hour? Don’t be afraid to let customers know what’s in it for them.

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Occasion or Event

Attract customers to your restaurant with a special event. Build anticipation and let them know the who, what and when.

Interested in a Social Media audit for your business?

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